Whoever thought when they were announcing the Pan-Pacific Championship in Hawaii, it would lead to this. MLJ is the official sponsor of the tournament and now holds the exclusive distribution rights to deliver MLS content digitally (think cell phones) in Japan, the first and only country/company to do so outside the United States. With the deal on track through 2009 and three cell carriers down to distribute, MLS and SUM are definitely opening up new territories, making American Soccer a world wide brand.