Pic via The Cool Hunter

What do you do when you are re-launching a classic car and you want to make a big splash?  How about place the car  in a pod and put it atop the London Eye and leave it there for 2 weeks.  How’s that sound?  Well that’s what Fiat did last night to celebrate the relaunch of the car that was introduced 50 years ago.  To cap it all of, the car was unveiled exactly 500 hours into th new year and a party was had in its honor that brought all the celebs out in London.  The Fiat 500 is already winning big awards, and Fiat is hoping they have as much success with this relaunch as VW did with the Beetle and BMW with the Mini.  I just wish I could have seen them putting the car in that pod.