I started reading this book, “Sneaker Wars”, last night and I haven’t been able to put it down. Barbara Smit takes an in depth look at the feud and rivalry between adidas and PUMA and how they changed the business of sport forever. For those that don’t know, adidas and PUMA were founded by feuding brothers from a small German town. Imagine that, two of the world’s biggest sporting companies started by brothers because they couldn’t get along. This book goes in to depth about what caused their feud, how the businesses grew and some incredibly shady dealings that took place to build these brands and the business of sports. A lot of the book focuses on soccer and how adidas and PUMA helped to change the sport both on and off the field. Do yourself a favor and read this book!