Nike is prepping for the Olympics in Beijing on a whole nother level. With China being the biggest emerging market, Nike is attempting to cement themselves in China as the leader. Videos such as these where they project some of China’s best athletes onto the the side of the new government CCTV building are definitely a step in the right direction in terms of getting in the hearts and minds of locals. They also picked an amazingly look cool looking building which was designed by Dutch superstar architect Ron Koolhaas.