Nike vs adidas - Euro 2008

Filed under: Adidas, Nike, Spain

nike-v-adidas

There is an interesting story over on Divinity Metrics which looks at Euro 2008 and compares who really won between Nike and adidas. It says that even though both teams in the finals were adidas sponsored, that nike came out as the winner because of the individual players on the Spanish team sponored by Nike.Add in the fact that Portugal, even though they got knocked out, are a Nike sponsored team, as is CRon7. With so much on the line for the two sporting giants, tournaments like Euro 2008 are hugely important for both brands. If you had to take a guess, who would you say was the big winner?

Check out a pretty interesting Nike ad after the jump

[Via Divinity Metrics]

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Posted on Jul 2nd, 2008 by  beans 

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