Adidas has officially opened their largest concept store worldwide in Beijing at midnight on July 5th.
The store will be a fusion of Adidas’ Sports Performance and Sport Style Division that includes the Original and Y-3 branding.
The Brand Center will be located in China’s newest Sanlitun Village Shopping Center, only minutes away from the Workers’ Stadium, one of the venues for the Olympic Football Tournament.
If you do get the opportunity to check out the Olympics first hand, you can check in and create your own “Original” clothing as well as kicks that fit your style.
images via adiNews



