I know its not a soccer boot, but these joints are filthy… They were introduced today in New York and Darrell Rovell of CNBC the resident Nike expert got an interview with MJ… Head to CNBC for the full text, Here is a little bit:

The majority of basketball shoes being sold today are Jordans. How is the brand so dominant?:

“We’ve been here for 23 years and each year we try to ask ourselves the same question and that is ‘how have we gotten to this point?’ And every time we come up with this answer that we’ve put so much energy, in terms of trying to build the best product. In doing that, we try to also create a certain style that’s different than anybody else and somehow we’ve always been able to connect to the consumer, to the athlete, to the little kids. This (Jordan brand) team is a lot bigger and each and every day our dedication is trying to build the best product, trying to relate to the consumers, building something that is totally special and unique. Obviously my legacy was when I played the game of basketball. I haven’t played since 1998 — we forgot about Washington D.C. (laughing) — and for whatever reason, we’ve been able to maintain that focus with our consumer with that business within the business. I think a lot of that credit goes to people that are on the podium and all the people back at Nike and in the Jordan brand for that diligent effort to continue to connect.”