Similar to the situation Director Kevin Smith found himself in with Zack and Miri Make a Porno, the first submission of Sacha Baron Cohen’s upcoming Bruno was given the dreaded NC – 17 rating after their first and original submission to the Motion Picture Association of America.

Via TheWrap 

Among the objectionable scenes is one in which Bruno — a gay Austrian fashionista played by Baron Cohen — appears to have anal sex with a man on camera. In another, the actor goes on a hunting trip and sneaks naked into the tent of one of the fellow hunters, an unsuspecting non-actor.

A Universal spokesman confirmed the rating on Sunday, saying: “On its first submission the film did not receive an R but it is far too early to say that there is any struggle to get there as the process is only at its inception.”

With “Bruno,” Baron Cohen apparently goes even further, drawing a cutting comic edge that challenges homophobia and racism by embracing both. His method is a kind of cinema verite, drawing unsuspecting bystanders into outrageous situations, or provoking them to say outrageous things, and orchestrating NC-17 rated situations.

Individuals close to the film say that Baron Cohen, Bruno’s writer and star, is “experimenting” and still “finding the film,” and tested two different versions with audiences in the past week. Both screenings, they said, were very successful.

The difference between an R and an NC-17 in terms of financial reward is vast. “Borat,” which cost a piddling $18 million to make, took in $261 million in worldwide box office. Universal paid $42 million for the English-language rights to “Bruno,” but will spend far more than that in marketing the film. Major Hollywood studios almost never release films with NC-17 ratings.

Check out more of Sharon Waxman’s article over at The Wrap.