Here’s another video from the Nike camp where they take us into the design process and the approach that they go through as they design and create soccer equipment. This new Ascente ball will be used in the upcoming season in the EPL, La Liga and Italian Seria A. There are so many products that we use on a daily basis, but that we never think about the process designers go through to get them right. It’s amazing to see how high tech the process of designing a soccer ball can really be. Vision scientists, advanced innovations teams, casing engineers, aerodynamics and wind tunnels! Think about the next time you kick a soccer ball. Actually don’t…leave that part to them.