As we were watching the Cristiano Ronaldo X Real Madrid presentation the other day, the BP_TOW crew got caught up in an interesting conversation regarding his choice of the Number 9 shirt, the fact that the Original Ronaldo rocked it with the Original Galacticos, if the Portuguese International would go with CRonaldo and if not, whether supporters would buy the new kit or just recycle the old one.  Seems like we found an answer to at least one of those subjects…

Via DailyMail 

Cristiano Ronaldo is already giving the Real Madrid money men a headache by apparently refusing to play ball with their marketing strategy.

The Spanish giants pay him £200,000 after tax and give him a 50 per cent share of shirt-sale profits after his £80million transfer from Manchester United made him the world’s most expensive player.

Ronaldo has already raised eyebrows by wearing a massive Nike logo on the T-shirt he wore to his well-publicised Madrid medical.

And it has emerged he rejected a plan to have ‘C. Ronaldo’ on his new No 9 shirt, which would have distinguished him from plain old Ronaldo – the Brazil legend who wore the same shirt until just over three years ago.

It is feared that dropping the ‘C’ means thrifty fans can use their old Madrid merchandise rather than help fund the eye-watering transfer, though it hasn’t stopped next season’s jersey flying out of the shops.

While Ronaldo’s 50-50 sharing of image rights means he must share half the proceeds of new commercial deals, it is understood the Spaniards do not get their hands on earnings from his lucrative pre-existing contract with Nike.

The Portugal forward has already shown his marketing savvy. He trademarked ‘CR7′ while at Manchester United and earlier this year added ‘CR9′ and ‘CR10′ to his portfolio ahead of the expected move to Spain.

Image via FootballWallpapers