With the new 2009 / 10 season about to kick off, UEFA and Adidas have announced that they will be implementing new marketing, product and visual presence strategies through new initiatives.

Via UEFA 

Furthermore, adidas will be extending the range and global retail presence of its UEFA Champions League products as well as developing and selling a wide-range of official UEFA Europa League products in Europe and beyond.

‘Strong relationship’
Commenting on the agreement, Philippe Le Floc’h, UEFA marketing director, said: “We are very pleased that such a global player has chosen to renew and further extend its agreement with UEFA and with the European club competitions. This extension proves what a strong relationship we have and that UEFA’s club competitions are an extremely important part of adidas’ global football communications strategy. We are sure the platform will provide adidas with excellent opportunities to develop their prestigious brand and promote their football products across the world.”

‘Opens up new possibilities’
Klaus Filbry, adidas vice-president of global football sports marketing, commented: “We are delighted about this further step in our great partnership with UEFA. Collaboration in the world’s most important club competitions opens up new possibilities for us and further strengthens our unique position in football. Together with UEFA, we will continue to help enhance the attractiveness of European club football for fans and players alike with our products.” TEAM Marketing AG is the exclusive marketing agency of UEFA for the UEFA Champions League.

Image via UEFA