Media in England are reporting that Liverpool has agreed to an 80 Million Pound sponsorship kit deal with London based Standard Chartered (one that will match Manchester United’s deal), kicking off the summer of 2010 and ending a 17 year relationship with Carlsberg.

Via Guardian 

Liverpool are set to announce a new shirt sponsorship deal worth £80m over four years – the most lucrative in football history and equal to that of Manchester United.

Liverpool co-owner George Gillet had earlier stated that a new deal was in the offing and that supporters woiuld be impressed by the new sponsor.

“I think people will be pleased and surprised,” Gillett told a Canadian radio station. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be associated with.”

Gillett, who has just agreed a deal to sell his Montreal Canadiens ice hockey franchise in a deal that could be worth as much as $600m (£360m), said that Liverpool are in excellent financial condition.

The club is in outstanding shape,” Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.”

Image via Blindcricket