PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off.

If the market goes down enough, the models strip down all the way to their Puma bodywear, a line extension the company has just launched.

“We’ve seen a lot of branded applications and a lot of them play it too straight down the middle,” said Antonio Bertone, Puma’s chief marketing officer. “We thought that if we could do this right and have models take off clothes when the market was going down, this could really work.”

As for what would happen if the market started crashing again?

Said Bertone: “They’ll be in their bra and underwear having a pillow fight.”

The app, which will get you a 20 percent discount if you show it at a Puma store.You can get the app at puma.com or the iTunes app store!

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