Five years ago the Dallas Burn became “FC Dallas” and embraced a new name, new logo, new marketing, and a new stadium in Frisco. 

Now, from Steve Davis, “I’m hearing through the league grapevine that at least one club out there is considering a spin on the re-branding wheel”…

Story via DailySoccerFix Image via PB

“MLS teams that continue to struggle simply have to understand that there are no magic formulas. You just have to work at it, and you have to work smart at it. That’s it. There’s all kinds of virtue in hustle, humility and a dogged desire to be better at what you do. You can’t just say you’re a kick-ass club determined to out-hustle, out-perform and out-smart the competition – you actually have to be a kick-ass club that out-hustles, out-performs and out-smarts the competition.”