Comments on: When MLS Clubs “Re-Brand”…Who’s Next?

By: NyLiverBull

NyLiverBull — Sat, 26 Sep 2009 21:38:15 +0000

New York Red Bull was brilliant! If the product don’t give you a heart attack the team will.

By: C.

C. — Thu, 24 Sep 2009 21:53:17 +0000

Anonymous-B says
“Chicago Fire. It refers to the great fire Chicago had back in 19…err… a long time ago. It’s relevant to the city.”

Yeah – it celebrates a tragedy hundreds of people died in and sounds like a WNBA name. Good brand.

By: Anonymous-B

Anonymous-B — Thu, 24 Sep 2009 21:42:28 +0000

Chicago Fire. It refers to the great fire Chicago had back in 19…err… a long time ago. It’s relevant to the city.

By: Blake

Blake — Thu, 24 Sep 2009 20:16:49 +0000

The Fire aren’t even close to needing a rebrand…

By: francesco

francesco — Thu, 24 Sep 2009 19:49:13 +0000

by FAR wizards is the absolute worst name and MUST GO

By: C.

C. — Thu, 24 Sep 2009 18:36:50 +0000

“it won’t be real salt lake because they just spend a wad of cash on a new stadium that says “RSL” “Real” or Real Salt Lake” every-freakin-where.”

Really not hard to do. Re-brand to Club Salt Lake and rearrange the white seats that spell REAL into CLUB. Really not hard. But I doubt Cheketts has the wisdom to do such a move. Dude is so in the dark about the sport.

My bet is it has to be the Wizards. Many clubs could use a re-brand. Fire, Revolution, Crew, Red Bulls, Earthquakes, RSL and Chivas. But Wizards is the worst right now and considering their situation it makes the most sense.

By: Str8Red

Str8Red — Thu, 24 Sep 2009 17:15:29 +0000

Keepin’ it Real.

Sorry. Somebody had to say it.

By: Justin

Justin — Thu, 24 Sep 2009 16:51:59 +0000

Real til I DIE