Nike Showcases New CTR360 Maestri Soccer Boot and Soccer+ Training Platform

Filed under: Boots, Nike, Technology

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Nike has just unveiled a new boot and program that is a pretty interesting way to combine a product, a service and a training aid. Sounds kinda crazy right? Check this out…

A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC Barcelona.

The integration of technology with a soccer boot is pretty interesting and unique. First was the integration of running sneakers and iPods to help people manage their training, and now comes this.

Hit the jump for more info and pictures.

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NIKE today unveiled a new concept in game improvement: a unique digital coaching experience called Nike Soccer+, launched alongside the new CTR360 Maestri boot – a soccer boot crafted for the player looking to master control and make the difference come match day.

A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC Barcelona.

The Nike Soccer+ and CTR360 boot connect innovative product design with the virtual and physical world of training to help improve player performance.

“We’re bridging the gap between the physical and digital world to give soccer players a competitive edge and inspire them through new experiences,” said Stefan Olander, Nike Global Brand Connections Director. “Nike Soccer+ is an exciting innovation for soccer players worldwide and a new development in training that will work hand-in-hand with our soccer products to deliver benefits to players at every level.”

Nike Soccer+ Online Training Experience

Nike Soccer+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nike’s elite soccer players and coaches.

Included with all CTR360 Maestri boots is a card with a unique user code. When entered online at www.nikesoccer.com this code unlocks unique user content to enable players to be trained by the experts. This training tool is also available as an Apple® App available for iPhone and iPod. Nike Soccer+ ensures players can connect with each other tracking and posting scores associated with different training drills.

The Master Control training drills are conceived and demonstrated by coaches from FC Barcelona, while other content includes players such as Cesc Fabregas and Andrés Iniesta demonstrating their signature moves.

The Master Control coaching is the first edition of the Nike Soccer+ coaching program and later programs will focus on other skill areas such as speed and accuracy. Each of the three programs is a 4-week training regiment.

CTR360 Maestri Boot

The CTR360 Maestri boot has been engineered for enhanced passing, close control and effective distribution. Nike designers paid close attention to key zones of the boot, with the outsole adjusted to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.

The boot is made from a unique synthetic upper called Kanga-Lite, which delivers the fit and feel of soft leather, but with the performance qualities of engineered fabrics. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers. Kanga-Lite delivers this solution with a supple feel and upper that performs well in any weather condition, maintains its shape and doesn’t soak up water.

Nike Soccer+ can be accessed at www.nikesoccer.com beginning today.

The CTR360 Maestri boot is available at retail globally and at www.nikestore.com from October 1, 2009.

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Posted on Oct 1st, 2009 by  beans 

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5 comments on “Nike Showcases New CTR360 Maestri Soccer Boot and Soccer+ Training Platform” (RSS feed )

  1. gooner says

    this silo is my favorite from nike… they really nailed this boot.

  2. Rola says

    i’ve been waiting for Nike to unveil this… saw it all summer long and it was so difficult to keep this quiet. :). excellent boo

  3. tim in houston says

    some interesting reviews coming out about this certain boot…

    via Football Shirt Culuture…

    “Never in the history of marketing spiel has so much sh1t been spoken about a football boot …dampening pods..do me a favour the same things that will help you control the ball will also mean you can’t kick it as hard..Kanga lite ! fcuk off its plastic, anyone who reads footy bots .com knows that leather is the best material for boots, there is a guy on there who has every possible qualification to make leather products > he ‘ll tell you the truth. Apart from that its fcuking ugly and looks like a cheap training show from the market. Still many thousands will fall for it because its got a swoosh on it …..what rubbish !

    I’ll get me coat !”

  4. tim in houston says

    So nike is saying, I could buy these boots and be transformed into a soccer player in a matter of weeks? im so in.

  5. Jose Lazo says

    Where is that user-code that comes with the boots because in the box all i got was the cleats, a bag, and this card with a picture of the cleats and details about the cleats but i didnt see any code, where is that user-code?