I’ve mentioned a couple times how much “soccer related” products we are going to start seeing as the World Cup draws near. The closer it gets, the more we will be seeing. With that in mind, PUMA has entered the wireless game and by entering into a partnership with Sagem Wireless.

PUMA and Sagem Wireless have signed a license agreement to launch a PUMA mobile phone in the second quarter of 2010 prior to the Football World Cup 2010. The license agreement is in line with PUMA’s strategy to move into new categories that complement PUMA’s range of sport and lifestyle footwear, apparel and accessories. In partnership with Sagem Wireless, PUMA’s entry into mobile leverages its innovative brand and design skill to improve mobile user experience and connect its community.

Kind of a risky move if you ask me, but then again, I’m a supporter of folks taking chances. So good luck PUMA.

[via]