The Italian Football League, Lega Calcio has set the bar for the rights to the International Broadcast rights of Serie A and Serie B football at a nice round number, 100 Million Euro.

Via EUFootball 

Interested parties must submit their bids to Lega Calcio by 2 November. The rights will include matches for the 2010-2011 season and the following season (2011-2012) for both Serie A and Serie B matches. The winning bidder will air 380 Serie A and 462 Serie B games.

The same matches that air on Sky Italia and Mediaset Premium within Italy will broadcast abroad via the winning bidder.

The victor will be allowed to sell sub-licenses to individual countries, which must offer at least two matches per week.

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