OBEY X LEVI’S® X TIMES SQUARE

The OBEY X LEVI’S® Project – 10/29 – Times Square Live Installation Event and Collaboration is the latest result of the ongoing collaborative relationship between Levi’s® and Fairey relationship.

OBEY X LEVI’S scaffolding went up in Times Sq this week –Traffic stopped at the huge plywood signage was hoisted on to the steel frames, as groups of fans gathered to capture the moment. On 10/29, Shepard created a live art installation on the outside façade of this scaffolding in front of the Levi’s store in Times Square.

Inspired by the Levi’s GO FORTH campaign shot by Ryan McGinley, and the words of poet Walt Whitman, Shepard’s version of the American Pioneer will debut at this event and he will sign this new graphic-immediately after the live installation. The PIONEER graphic is featured on the reverse side of four stand-alone images that combine to showcase the new image.

The OBEY X LEVI’S line is extremely limited and consists of 8 pieces that showcase with details selected by Fairey and inspired by his personal collection of Levi’s® denim. The collection even has an “Obey” Giant red tab- next to the Levi’s Tab. Each piece of the Obey x Levi’s® collection, jeans, denim jacket and flannel shirt comes with a specially designed, co-branded bandana with the OBEY MANIFESTO.