Call of Duty: Black Ops passed the $1b sales worldwide mark in record time

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Dec 21, 2010

Activision Publishing, Inc. announced today that Call of Duty: Black Ops continues to set sell-through records crossing the $1 billion mark in sales worldwide since its launch in November, according to internal Activision estimates. In its first five days alone, the game sold more than $650 million worldwide, outpacing theatrical box office, book and video game sales records for five-day worldwide sell through in dollars, according to internal Activision estimates and

*I chose that picture because the game came out Nov. 9th, 2010* Within 24 hours of going on sale, the game sold more than 7 million copies, 5.6 million in the U.S. and 1.4 million in the U.K

Think about that first paragraph from Activision. Think about the biggest movies you have ever thought of … think about the hottest movies you have ever heard of, and this game makes their gross look like childs play – The Dark Knight has the highest ever 5-day gross in movie history according to Boxofficemojo, at $203m+. Black Ops more than tripled that!!

“In all of entertainment, only Call of Duty and “Avatar” have ever achieved the billion dollar revenue milestone this quickly,” said Bobby Kotick, CEO of Activision Blizzard.

The game exceeded Activision’s previous five-day worldwide record of $550 million set by last year’s Call of Duty: Modern Warfare® 2. To date, more than 600 million hours have been logged playing Call of Duty: Black Ops since the game launched on November 9, 2010. According to Microsoft, the average player logs on more than once a day and plays for more than one hour each time. Over half of that time is spent playing online with and against friends, illustrating the unique social characteristics of the game.


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