adidas Launches MiCoach Speed Cell
As technology continues to play a bigger part of every facet of our lives, it’s no surprise that it also continues to play a bigger role in sports. The merger of sports and technology is an interesting area that has certainly helped athletes train, perform and recover from injury. As part of this intersection of of sports and technology, adidas recently announced the launch of their MiCoach Speed cell. According to adidas, “the new miCoach SPEED CELL is the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.
The miCoach SPEED CELL is designed to monitor, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running. The miCoach SPEED_CELL sits inside a specially designed cavity in the outsole of adidas footwear to work seamlessly with the athlete’s equipment.
With the miCoach SPEED CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.”
I had a chance to be on hand when adidas announced this new device and got a run down of all that it can do. More information and images after the jump.
Mark Verstegen, founder and president of Athletes’ Performance was on hand to talk about the importance of understanding the data that can be generated when athlete’s train. Things like average pace, max speed, how much distance the player covers, idle time, etc. According to Mark, “understanding individual performance data is one of the best ways to improve your game.” That’s a pretty easy concept to understand and digest, but historically the ability to be able to do that has been extremely expensive and limited to only the elite athletes of the world. Mark went on to say that the MiCoach Speed Cell “marks the first time, amateur athletes can have access to the performance tracking and analysis technology available to professional athletes.”After the presentation I had a chance to talk to Mark and ask him a couple of questions. One of the things we talked about was how different players on the field have different physical requirements during a game. What is expected from an outside back that runs up and down the field all game is different than what a center back goes through. Understanding the data generated from the performance of different athletes can help create position specific training as well. Interesting stuff to say the least.
With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.
“We are entering an exciting new stage of development for miCoach technology,” said Christian DiBenedetto, senior innovation director, adidas Innovation Team (aIT). “miCoach has cemented adidas’ position as an innovator in the use of data in sport to make athletes faster and the introduction of miCoach SPEED_CELL further demonstrates our passion to help athlete’s continually enhance their performance.”
While available in select adidas running shoes since 2009, the adizero F50 is the first soccer cleat available with the unique cavity in the outsole. adidas will also introduce a full range of miCoach SPEED CELL compatible footwear for basketball, football and tennis later this year and throughout 2012.
After the presentation, Juan Pablo Angel and NY Giants linebacker Greg Jones demonstrated just how the MiCoach works. I have to admit the way in which the device captures data and then transfers it wirelessly to your device was about as easy as can be. No need to turn the device on or make sure it is charged before you head out. Once it is in your shoe it starts tracking data as soon as you start training.
The adidas adiZero F50 cleat is one of the first products that have a built in cavity for the MiCoach Speed Cell. I had a chance to check out this extremely light weight boot that will help launch the new MiCoach technology for the adidas brand. It’s a pretty incredible boot. Unbelievable how light weight yet still functional boots can be. I’m looking forward to testing these out sometime soon.