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Budweiser x FA Cup x Facebook :: Live Streaming of Ascot United v. Wembley match

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Aug 17, 2011

Budweiser’s marketing director Iain Newell announce today that the company, who earlier this year signed a three-year sponsorship deal with the FA worth 24 million pounds ($39.4 million), will be streaming a live FA Cup fixture on the global social Facebook.

“The FA Cup started 140 years ago this year and what better way to do demonstrate our commitment than by broadcasting the very first kick to a global audience via Facebook,” Newell told Reuters.

“This is the first time any match has been broadcast live on the social network which is great news for fans and clubs alike.”

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