via FIFA [dot] com
“It’s different, Brazilian, creative and daring. It has our boundless size and manages to capture our rhythm and colours. Let’s go for victory!” said Marta Suplicy, Brazilian Minister of Culture.
In their first official mission, the newly appointed ambassadors of the 2014 FIFA World Cup™ unveiled the tournament’s Official Poster at a media briefing in Rio de Janeiro. Four FIFA World Cup winners, Amarildo, Carlos Alberto Torres, Bebeto and Ronaldo, as well as women’s football star Marta, were invited by FIFA Secretary General Jérôme Valcke to end the suspense and help unveil the design.
“The Official Poster is an important step for showcasing Brazil and the FIFA World Cup in the Host Country and abroad. It is important to convey the message of a country that is modern, innovative, sustainable, happy, united and, of course, passionate about football,” explained Ronaldo.
The Official Poster was the last remaining visual icon to be launched for the 2014 edition of FIFA’s flagship event.