“If you have a body, you are an athlete” – NIKE
The Nike Free Store is the most flexible in the world. The Free Store was an original concept presented at the International Contemporary Art Fair in Mexico (MACO) last month, designed to demonstrate the flexibility and natural motion of Nike Free footwear.
Nike and architect Fernando Ortiz Monasterio, director of the Vertical Green architecture studio, created the Nike Free Store — an interactive, sculptural space — to celebrate the launch of three new Nike Free shoes in Mexico: Nike Free 5.0+, Nike Free 4.0 and Nike Free 3.0., and they decided to make a structure that moves according to the movement of your body.
The interactive sculpture weighs 13.2 tons, measures 70 square meters (230 sq. feet), 8 meters (26 feet) high and has 180 servo motors Kinect activated.
Check it out after the jump……
If your Spanish game is up to par, listen to this gentleman talk about the structure in depth…..
In this video, interviewed are Jose Antonio Ponton and Nike architect Fernando Ortiz Monasterio who talk all the details of the exhibition which is at the contemporary art fair in Mexico, Zona Maco.
* We slept on getting this post up but shouts out to SPEED Wagon for forwarding their video to us.