Tottenham Hotspur today [August 15, 2013] announced AIA Group Limited (“AIA”), one of the world’s leading providers of insurance services, as their Cup Shirt Partner for the coming 2013/2014 season.
The AIA brand will appear on the front of the Club’s shirts during all of the Club’s matches in the Europa League, The FA Cup and the Capital One Cup. AIA and the Club will also work together on a range of brand and marketing initiatives, as well as tailored CSR initiatives that serve the communities of markets in which AIA operates in the Asia-Pacific region.
Commenting on the partnership, Tottenham Hotspur Chairman Daniel Levy said: “We are delighted to welcome AIA, one of the world’s leading life insurers, as a Tottenham Hotspur Partner. AIA has a unique and long history in Asia, and today is a high-growth Company and a clear market leader in their field. We are pleased to have the AIA name on our shirts, particularly given the stature and strength of the AIA brand. We look forward to working closely with AIA over the coming season and introducing our Club to more fans in AIA’s home, the dynamic Asia-Pacific region.”
Mark Tucker, AIA Group Chief Executive and President, said: “AIA is proud to be supporting Tottenham Hotspur. We know that Spurs has a massive fan base in Asia and in general that English football holds an immense and increasing attraction to football fans throughout the region. We are excited by our association with Spurs and to be working with them as we continue to communicate the strength of the AIA brand to consumers in our 17 markets around the Asia-Pacific region.”
The announcement of AIA as Cup Shirt partner follows the Club’s confirmation earlier this year of HP as the Club’s Premier League shirt Partner.