This past Saturday we hosted an art exhibit celebrating the video game FIFA, it’s impact on the culture of the sport and the damn fine covers that we have seen since 1994. It was certainly different than many soccer inspired events that take place, but we have always wanted to do things a little differently. Bend, possibly break some rules. Art, soccer and a video game might not seem like they go that well together, but it turns out that they make a pretty great team. And Saturday night they came together and provided the backdrop for a pop up exhibit inspired by the covers and history of the FIFA video game franchise.
We ended up commissioning five artists to re-imagine the twenty covers from 1994-2013. Some artists did two pieces, some ended up doing five pieces. All of them did incredible work that highlighted their own artistic sensibilities.
We’ve put together and hosted our fair share of events over the years, but never an art exhibit. It was a new challenge but one that we certainly enjoyed tackling. Although moments before opening the doors to any event you are never quite sure how it is going to go. This is pretty much that moment here. The gallery was somewhat quiet (minus DJ Wyatt Case) and calm. One last look around before opening shop..
Let’s talk art + covers. There were a few things that were really important to us when planning this out. The first was getting great artists and letting them do their thing. Giving them the creative brief and then getting out of their way so they could do exactly that – create. The second was making a point of trying to get each artist to create in a unique medium.
When we got Lee Keane’s artwork and met with our printer, we knew we had the perfect pieces to be printed on aluminum. It is a unique printing surface and medium to use, but everyone that came out seemed to really appreciate Lee’s art and the medium in which it was presented.
Lee worked on covers 1994-1998
Nick Iluzada got after 1999-2003 and he submitted his pieces on a particular type of wood that lends itself to art. Nick’s approach was bold with his color selections which added some great visual pops to the exhibit and the aesthetics of the gallery.
2004-2008 were taken on by the good folks Wurst Bande out of Berlin. These were certainly approached from a very different angle than the others. When I first saw these I wasn’t sure which piece went with what year, but I loved what they did. They completely re-imagined the covers in their own right and executed some really cool pieces of art. Because these were so imaginative, colorful and bold we wanted to print these big and mount them in simple black frames to let the art itself really stand front and center.
JBAK was up next. They ended up choosing to do the covers from 2009 and 2013. Bold choices as these covers featured a couple of very talented South American players – Ronaldinho and Lionel Messi respectively.
WESR took covers 2010-2012 and gave these his very signature style. Can you match the art with it’s respective cover?