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PUMA x Hublot evoSPEED Falcao Boots + Watch

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Jun 20, 2013

PUMA x Hublot evoSPEED Falcao Boots + Watch

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PUMA have once again looked outside the sporting world for a very interesting and impressive collaboration. This latest colab is with luxury watchmaker Hublot (sponsor of the 2014 FIFA World Cup) and with their star athlete Radamel Falcao. The result is a highly limited number of evoSPEED boots

In addition to the boots, Hublot have produced 100 limited edition watches – 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. PUMA have worked with Hublot to design these limited edition evoSPEED boots in two colorways which are numbered  1-60 and 1-40 and will only be available with each watch sold, and come together in a unique casing.

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There’s a very serious price tag associated with this cola, but if you have the bread for a Hublot watch, why not get a hyper limited version of the watch along with an incredibly limited edition pair of boots. The watch can go on your wrist and the boots can go on a shelf on your wall.

Besides just being pricey and limited product, there is a greater good associated with this collaboration. The special edition timepieces are being promoted in Colombia with direct sponsorship from the United Nations, with a portion of the money raised by every Hublot Falcao watch sold going towards improving the “terrible living conditions” in the Ciénaga Grande region of Santa Marta, Colombia – Falcao’s Caribbean birth town.

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