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New Balance Football

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Mar 25, 2015

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New Balance is coming in hot with their lineup as they launch their first ever football campaign. Their lineup of global stars includes Aaron Ramsey, Adnan Januzaj, Marouane Fellaini, Samir Nasri, Fernando Reges, Vincent Kompany and Jesus Navas. Not a bad group of players to launch the campaign and New Balance football with. The first collection of boots from New Balance will be dropping in July 2015.

The New Balance film highlights the commitment it takes to become a better athlete and the never-ending drive to improve. It’s not about one victory, one run or one goal. It’s about every victory, every run and every goal. It emphasises how football is more than 90 minutes, more than 11 versus 11 and more than just winning – it’s the commitment to carry on, to not rest or ever take it easy.

Director Marie Schuller – who previously filmed campaigns for a number of high profile fashion brands and retailers – gives the film its unique, highly graphic and stylized look. She says: “This film is all about striving to be better. The New Balance players each have immense talent but that alone is not enough, becoming a better athlete is the motivation that drives them on. Each scene aims to capture the relentless pursuit of excellence, the fact they never stop pushing to improve. Stylistically we set out to create a cool and contemporary film which was different to anything the category would do.”

Kenny McCallum, Global Brand Manager for Football at New Balance says about the brand’s first football ad: “We want to communicate the essence and attitude of New Balance Football. The heart of the concept is how we – and our athletes – are relentlessly driven to be better. We are highly competitive, innovative and fearless and we place the player at the centre of everything we do. We want to show the stories and reality behind what we see on the pitch – the constant hard work our brand and players put in to be better.”

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