PASS THE LOVE to Alex Morgan and USWNT : #PassTheLove
Written By: isps|
May 5, 2015
Mondelez International, the makers of RITZ, CHIPS AHOY and TRIDENT, has announced the start of #PassTheLove – a socially charged campaign to rally consumers and fans across the country to share a message of support for the U.S. Women’s National Team as the squad prepares to compete in the world’s largest women’s international soccer tournament.
RITZ, CHIPS AHOY and TRIDENT and the rest of the Official Snacks of U.S. Soccer are creating an interactive digital “Wall of Support” and giving consumers multiple ways to #PassTheLove, including:
Online at PassTheLove.com:
Fans can go to PassTheLove.com beginning May 15 to share a message of support from their social media channels directly to the Wall of Support. Posting a message allows visitors to automatically get entered to receive instant-win prizes, such as snacks, U.S. Soccer jerseys, gear and other
At U.S. Soccer Games: The Wall of Support will come alive at the three Send-Off Series Games in May.
Through a large-screen digital display, fans can share their messages near the stadium at three matches: May 10 at Avaya Stadium in San Jose, California; May 17 at StubHub Center in Carson, California; and May 30 at Red Bull Arena in Harrison, New Jersey.
More information to come as we get closer to May 15th and the start of the Women’s World Cup, but for now, make sure you go to the digital wall and post your #PassTheLove post to Alex and all of the Women’s National Team!
* By the way, don’t know if I’ve said it to you today, but we’re winning the whole thing. I’m putting that into all of my WWC posts from here on out. US is winning, light work.
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