Michael Phelps x Under Armour Rule Yourself Ad

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Mar 10, 2016

Michael Phelps x Under Armour Rule Yourself Ad

Under Armour and Michael Phelps absolutely nailed this ad that is part of their Rule Yourself campaign. Any athlete knows that it’s all about the hardwork that you put in when nobody is looking that helps you perfrom when the time comes. Under Armour nails that with this tagline:

It’s what you do in the dark, that puts you in the light.

The work Michael Phelps is putting in to get to his fifth Olympics looks absolutely inspiring. It’s not often that we get a glimpse into the work that the most elite athletes put in. And this may be a very brief glimpse, but I think we can all agree after watching this video that Mochael Phelps gets after it in training. This video is raw and inspirational. It’s also set to “The Last Goodbye” from The Kills which was a phenomenal muscial selection to accompany this video.

Well played guys. Well played.

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