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Nike Launches EQUALITY

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Feb 13, 2017

Nike has been known to make statements around the core values that are important to the brand. They have done that again with teh launch of their latest campaign – EQUALITY.

EQUALITY is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations dedicated to advancing this work.

A new film, simply titled “Equality,” anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”

It’s great to see a brand like Nike get their athletes involved in a cause and use their collective voice to add weight to a cause like this. It’s an important message and cause to get behind and Nike has done an incredible job with this short film.

Below is some behind the scenes footage of the film being made, thoughts and insights from the athletes including those from Megan Rapinoe on her own experiences.

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