I don’t know what to make of this. On one hand it doesn’t make any sense at all. On the other hand, I guess it makes some sense. And on the third, other, hand, it makes all the sense in the world. TMZ is reporting that Tenuchi will be starting an agency that works with PolarisSports, a company with CAA and GestiFute – through which Ronaldo’s current agent Jorge Mendes operates that will handle Ronaldo’s sports management affairs in the United States. *
From branding to marketing and endorsement deals to modeling.
The picture above from Ronaldo twitter feed has the PRIME MINISTER OF JAPAN and all of his people there throwing up the Young Money hand sign (@YMCMB) and he is shouting out people in the YMCMB camp, S Rod and Euro…. on SRod’s tw he says that he dared CR to get the Prime Minister to do it. He definitely is big in Japan right now if he can get the high cat to do that.
By the way, if you haven’t seen the video below yet, stop everything and just press play. Awkward doesn’t even begin to describe this tv appearance. Jimmy Fallon wonders how they made it so awkward.
I love Japan by the way.
* Just greasing the skids by the way. I don’t know when its going to happen, but I have said this for the last 3 years, one day – and sooner than people believe – Cristiano will be playing in the United States and its going to be incredible. His English has gotten a million times better and he is opening up so much more than he used to.
Obviously, there is no way that financially it makes any sense because the kid makes like 75 mil a year right now, but all in due time the money will begin to make sense over here (on AND off the field).
Here is the other thing…. and obviously we are especially sensitive to things like this because on some level we are seeing a lot of people getting in to our lane and coming around our corner of this popular culture meets soccer moment because now its popular, even though we’ve been here doing this thing for almost a decade. People like Lil Wayne and his team, people like Jay Z, people like LeBron James, seeing soccer stars get big deals and features on ESPN and on Late Night talk shows and all of those sorts of ancillary things from being huge in a big moment like the world cup only tells us that the time is coming.
They don’t get in to businesses for sport. They get in to businesses for the potential. They see potential in soccer now, that wasnt there before. It will be interesting to see how it all works out for people that are getting in on the early stages of the gold rush and juxtaposing that against the people that you and I know that were here from the beginning of this modern wave of soccer in America and have been instrumental in building it to what it is right now. And what it will be going forward.