Chelsea jersey are about to get a makeover in the form of a new kit sponsor. All those Chelsea jerseys adorned with Samsung on the front are officially old news as the West London club reports that they have signed a new kit sponsor with Yokohama Rubber. The deal looks to be for five years and clocks in at £40 million per year. That’s serious skrilla. The deal kicks off in the 2015/16 season. This kit sponsor is richest to every other team in England except for Manchester United.
In other news, the rich continue to get richer…
In the press release there was this little nugget of info that stood out to me:
‘We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years. Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too.
Specifically calling out the US as one of their key markets for international expansion. It’s no surprise that is the case. But seeing that specifically mentioned as part of their press release with this shows just how important the US market is to foreign clubs and the brands they do business with.
I’m pretty sure this will be a huge benefit to Chelsea and Jose as they look to sign more players while adhering to Financial Fair Play awards. Somebody get Jose a pen and checkbook ready this summer.
By the way, how many tires is Yokohama selling a year to be able to do this kind of sponsorship deal?
I can see ISPS smiling now…