This is one of those stories that is actually two kind of big things rolled into one. Where the sum is greater than it’s parts. It’s not just about the online retailer, Frank & Oak, launching their flagship store in the soccer hotbed of Toronto. Nor is it about them launching a collaboration with Toronto FC. It’s about both of those things. And both of those things are pretty rad.
For those of you that might not know, Frank & Oak is a menswear brand from Canada that has been making some big moves over the last couple of years. What started out as solely an online brand and retail experience is now evolving as Frank & Oak are opening their premier brick and mortar location. And this location happens to be in Toronto.
In addition to moving from solely an online shopping destination, Frank & Oak also recently launched a collaboration with MLS side Toronto FC. The collection, which you can see above, looks really fresh and is nearly sold out already. I highly suggest checking out the collection and getting an order in soon if there is something you see that you want to cop. This collection will not last long.
Full press release on the flagship store:
Frank & Oak, the leading menswear brand and online retailer, announces today its premier brick and mortar location which will open its doors on November 13 at 735 Queen Street West in Toronto.
Born online in 2012, Frank & Oak has quickly earned its stripes as the lifestyle brand for the creative and digital generation, leveraging technology to deliver immersive and easy-to-use web and mobile shopping experiences. Following a recent $15M round of funding, the brand has set its sights on redefining the in-store experience and offering customers a new channel to interact with the brand.
“We’re thrilled to be opening our flagship location in the vibrant city of Toronto,” explained Frank & Oak co-founder and CEO Ethan Song. “It’s rooted in everything we stand for—culture, a sense of community, and entrepreneurship—and we are passionate about developing this local approach in the context of the digital world.”
The Toronto flagship will carry Frank & Oak’s monthly menswear collections and special capsule collections, and will host a variety of community-oriented events. The 2,600-square-foot space will also house a café (featuring Portland-based Stumptown coffee) and a full-service barbershop, making it the perfect neighborhood spot to shop or unwind with friends.
Customers accustomed to shopping with Frank & Oak online will find the same personal approach at its flagship location, with online and mobile experiences integrated in-store (allowing shoppers access to order histories and online style profiles), and complementary appointments with style advisors.
“We’ve always been focused on offering a simple and seamless customer experience,” noted Song, “and this storefront further contributes to our vision of being an advisor to our customers.”
Starting November 13, visit Frank & Oak’s flagship location at 735 Queen Street West:
Monday – Wednesday: 10am – 7pm
Thursday – Friday: 10am – 9pm
Saturday: 10am – 6pm
Sunday: 11am – 6pm