THE MLS CREST
The new MLS crest embodies and represents the next phase of Major League Soccer’s vision to be among the best leagues in the world by 2022.
WORDMARK: MLS stands for Major League Soccer.
SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the nonstop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
STARS: The three stars represent the pillars of our brand: For Club, For Country, For Community.
PERIMETER: The perimeter represents the lines that mark off the field of play.
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world.
Much more on MLS Next …. head over to mlssoccer.com/next. Over there they talk about why the new logo, what the future looks like for MLS and there are even downloadable avatars of all MLS sides. There’s also a FIFA 15 activation too. Great great stuff.
Go do what you do.