Trailer Alert :: CR7 Footwear Teaser

Filed under: Brands, Cristiano Ronaldo, Culture & Lifestyle, Trailers

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* This is a reeeeally interesting play to me. Athlete endorsement, usually, is either something that an athlete does with products that are closely related to what they do athletically like a drink, some sort of gear, sneakers OR its something that they just basically sign a contract to endorse and then they show up for commercial shoots and collect a check – think endorsing a pizza place, or money management services or an airline.

I think one of the first times that we really saw an athlete make a ton of money on a product collaboration was with George Foreman and the Foreman Grille. I’ve actually put some effort into researching that deal back in the day and although people thought that he was integral in the ideation and making of the grille, he actually just sold the rights to his name in perpetuity when it came to this commercial cooking product and then he did the 30 minute commercial program to sell it and associate his great personality with the product.* And, oh did it sell.

After that, we saw a lot of athletes beginning to have a deeper relationship with products, and we saw them starting to brand themselves and partner with products as opposed to just endorsing a product. We’ve seen that a lot over the last 10 years, but still, most of it is something closely related to sport. And its been a success, to varying degrees.

This, is different. But it makes sense, right? I think what we have noticed with a lot of the athletes in this generation is that fashion has become a large part of who they are. Branding has become a lot of what they do as they figure that its time for them to capitalize a lot more off the pitch, or the court, or the baseball diamond, etc.

Ronaldo, regardless of how you feel about tight pants and slim fitting shirts, has over the years undoubtedly become a fashion icon. Becks is a fashion icon. Russell Westbrook is a fashion icon. We could go on for days, there are a ton of guys. I tend to put basketball and soccer together a lot because for one, those are the two sports that I enjoy the most, but also the two sports are closely related in terms of play on the field. In addition to that, off the field, overall, the players of both sports have a lot of similarities as too. Basketball players and soccer players tend to have more exposure as to who they are and there is a certain kind of celebrity, that they have, that you dont see with baseball players and hockey players and American football players. There are some that stand out in other sports, but its not like soccer and basketball.

What is so interesting to me though, is that Cristiano is one of the few athletes / celebrities that has a truly global audience and fan base. Depending upon how the deal is structured and how many points he gets on the deal and how involved he is in the process and if he gets backend compensation or gets a piece of the company, this could be an absolute windfall for the guy. Its not like he is hurting for money, or ever will, but imaging if these boots (literally) are incredible? The prices arent for the feint of heart.

cr7 footwear 1

cr7 footwear 2

* I might be f**king with these driving mocs. I’m a sucker for a driving moc.

cr7 footwear 3

The lowest price point that I see is about $110 USD and the highest is a little more than $600 USD. Those are major league prices. Now, depending upon what the buyer base would be, I don’t know how many of the high end shoes he will sell. Can his partnership and endorsement with the footwear brand convince ages 14 – 20 to buy some CR7 footwear? No doubt. If I’m a kid and I need to have a pair of hard shoes for church, or weddings, or formal events and I can get some Floresheims or some shoes that are produced by C Ron, I’m definitely going to go with those.

But, you cannot tell me that my dad the attorney, who wears Bruno Maglis and Ferragamos, is going to throw down on some CR’s.

At the same time, you are never going to sell the most high end stuff all the time. Its like sizes in t-shirts. Yes, we will sell some smalls and some 2X’s, but the majority of shirts that we will sell, will be mediums and larges and a few XL’s.

At the same time, this is a long play. This, assuming that its a partnership, is something that will be around a lot longer than Cristiano will be playing and thats interesting to me. The shoes are made in Portugal as well; good touch to make it a hometown thing.

* To be more clear on the Foreman deal, he didn’t get upfront “endorsement” money. What he did was “sell” the rights of his name in exchange for around 40% of the profits from the products. FOREVER

George Foreman: Marketing Champ Of The World – Bloomberg

Added on February 27th, 2015 by

“What Color is Sydney Leroux’s Jersey” :: #TheDress

Filed under: Culture & Lifestyle, Humor, Sydney Leroux


A photo posted by Sydney Leroux (@sydneyleroux) on


Added on February 27th, 2015 by

Video :: Zane Lowe Interview with Kanye West

Filed under: Culture & Lifestyle, Videos

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~~ I wrote the following below in late 2013 and had the chance to take another look at it this morning after playing the Zane Lowe interview above…

We don’t get to hear Kanye West open up too often with this kind of honesty… He’s opening up the curtain and giving us a look at who he is and exactly what his motivation is.  Dude is emotional, passionate, he cares… He wants to create in a realm that hasn’t necessarily be touched before and that’s outside of music.

‘I make music, I can do it… But I shouldn’t be limited to only one place of creativity….’

Open these videos in another page and press play.  Continue with your day, but listen to it.  It’s pretty incredible to hear exactly who he is and how passionate.  Dude is beyond the normal frame of reference.

Check out his Four Part Interview with Zane Lowe back in September of 2013.


Added on February 27th, 2015 by

Gary Neville :: ‘We’re Way Off In Europe’

Filed under: EPL News, Highlights, Videos, and Scores | English Premier League Highlights, Soccer News

~~ Whoa.  I’m not disagreeing at all with either the statement above OR below, but this is a HUGE statement and a whole lot of honesty coming from Gary Neville….

Brendan Rodgers concerned about player selection ahead of Sunday’s game against Manchester City and Mauricio Pochettino concerned about Sunday’s Capital Cup Final against Chelsea….. I guess the question is, who’s right and who’s wrong in this situation… And will Premier League Managers lose their jobs over being knocked out of Europa League?  Answer :: Nope.

Both teams playing extremely well in the EPL while Everton is succeeding in Europe and struggling in league play.

Added on February 27th, 2015 by

2014/15 UEFA Europa League :: Round Of 16 Draw

Filed under: EPL News, Highlights, Videos, and Scores | English Premier League Highlights, Soccer News


~~  After watching Liverpool and Tottenham crash out yesterday, Everton is the only English side carrying the torch in the Europa League :: Round of 16…. The ones I’m keeping a close eye on —- Wolfsburg vs Inter and Fiorentina vs Roma….

Question now is, who’s the sleeper coming out of this group?  And man, Liverpool would have been looking niiice had they gotten past Besiktas.

via UEFA

Round of 16 draw (ties 12 & 19 March)
Everton FC (ENG) v FC Dynamo Kyiv (UKR)
FC Dnipro Dnipropetrovsk (UKR) v AFC Ajax (NED)
FC Zenit (RUS) v Torino FC (ITA)
VfL Wolfsburg (GER) v FC Internazionale Milano (ITA)
Villarreal CF (ESP) v Sevilla FC (ESP, holders)
SSC Napoli (ITA) v FC Dinamo Moskva (RUS)
Club Brugge KV (BEL) v Be?ikta? JK (TUR)
ACF Fiorentina (ITA) v AS Roma (ITA)

Road to Warsaw
Quarter-finals: draw 20 March, matches 16 & 23 April
Semi-finals: draw 24 April, matches 7 & 14 May
Final: Wednesday 27 May, National Stadium Warsaw

Added on February 27th, 2015 by

Watch :: CRISTIANO RONALDO vs THE ROCK feat. Irina Shayk | WWE 2k15

Filed under: Cristiano Ronaldo, Culture & Lifestyle, Video Games

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There is a channel called, “SergioLiveHD” on the youtube and this video is going viral right now.

It’s The rock (Dwayne Johnson) vs Cristiano Ronaldo (CR7) featuring Irina Shayk in WWE 2k15 for Playstation 4

It’s awesome.

He made the video almost a month ago, but after being picked up by Bleacher Report it has started to make the rounds. Its interesting because there have been some rumbles that the reason that Irina and Cristiano had broken up, was because of The Rock, after they worked on a movie together…. who knows if that is even true, especially with the smokeshow that Rock is with these days. But it still makes an awesome video.

How does it end? Just watch.

But wait, there’s more… a much better video and match. If you roll over to his youtube page and check out some more of his videos, you see one titled, “MESSI vs CRISTIANO RONALDO vs THE ROCK vs BROCK LESNAR vs JOHN CENA vs CM PUNK | WWE 2k15

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The video is awesome and its just the WWE Survivor Series…. and at one point of the video, its gets to what the people want to see, Cristiano v. Messi.

cristiano messi wrestling

I’ve looked at his page a little bit and dont see an entire match with just the two stars, but I’m sure he’s cooked it up. Great work bro.

* I’m confused, are the videos to show his editing skills, or is the commentary because he wants to be an announcer, or is it because he wants to be a comedian? I’m curious.

* Now, I need him to put some wrestlers in FIFA.

Added on February 27th, 2015 by

Video :: Margot Robbie Plays Flip Cup with Jimmy Fallon

Filed under: Beautiful Women, Culture & Lifestyle

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Jimmy and Margot Robbie face off in a winner-take-all Flip Cup battle for toilet paper and red Solo cups.

Margot Robbie is good at flip cup, too?

I love Margot Robbie.

This scene, will never not be awesome.


Added on February 27th, 2015 by

Video Alert :: “Actin Crazy” – Action Bronson

Filed under: Culture & Lifestyle, Legends, Music

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Mr. Baklava is out here killing it right now.

I haven’t been this excited for an album in a really long time. Bronsolino keeps putting out heat and when this song dropped I knew his greatness continued. Now, this video? Awesome.

If you’ve been following along with AB for a while like we have, you will be able to recognize all of whats happening here. Great callback. Clever. Plus it shows me that Action is a thinking man. This is an entire campaign that he has been working for a while now. This is awesome bro.

Love it.

Bronson’s major label debut “Mr. Wonderful” is available for pre-order now : Mr. Wonderful iTunes

Added on February 27th, 2015 by