| TheOriginalWinger

If you've ever wanted to know the true story behind the Dassler brothers, this is the book for you. Puma Vs Adidas.  This is how it started.

I started reading this book, "Sneaker Wars", last night and I haven't been able to put it down. Barbara Smit takes an in depth look at the feud and rivalry between adidas and PUMA and how they changed the business of sport forever. For those that don't know, adidas and PUMA were founded by feuding brothers from a small German town. Imagine that, two of ...

Brands A-Z is a series of books that delves into the worlds of independent and creative brands, and showcases their corporate culture and history. In this particular installment, they delve into the world of adidas and the creative thinking that has gotten adidas to the place they are today. This series of books is a must read for anybody that likes ...