| TheOriginalWinger

So much hype, so much talk and so many expectations. The 2010 World Cup is finally about to kick off and if you're in the LA area, why not make an entire weekend of celebrating the World Cup. Starting on Friday (doors are at 6.30am) and carrying on to a very full day of events on Saturday, Nike will be hosting all kinds of soccer and World Cup related ...

The United States has added more star power to its bid for the 2018 or 2022 World Cups, putting actor Brad Pitt on the committee trying to bring back soccer's premier event.  (more...)

Last night was the jumpoff for the Nike Sportswear Write The Future League at The Montalban Theatre in Hollywood. The rooftop was buzzing all night long. Between the competition on the court, the vibe amongst the spectators, the music Kev E Kev was spinning. It was definitely a win win for everyone that was there. The BP_TOW crew is taking part in ...

Nike Sportswear presents the "WTF" league featuring some very well known LA brands and influencers. Taking place on the futsal court on the rooftop of The Montalban, the league will be taking place for the next three weeks and culminating with the finals on June 12th (same day as teh US v England game). If you are in LA, come out and kick it with us. ...

Fulham fan Hugh Grant looks on during the UEFA Europa League Semi-Final 2nd leg match between Fulham and Hamburger SV at Craven Cottage.  Fulham won 2-1, and is into the Final against Atletico Madrid. (more...)

Meet the Beckhams, of Akron! Courtesy of Streakr (more...)

Avatar and Hurt Locker D-O-M-I-N-A-T-E this years award show ... list of nominees and winners after the jump... (more...)

I headed back to The Montalban Theatre over the weekend to support the (Nike) RED Lace Up Save Lives event featuring performances by Fabolous, All American Rejects, Asher Roth and others. The event was to support the partnership between Nike and RED and to continue to raise awareness. Money raised from the event goes to support the Global fund and ...