| TheOriginalWinger

WE ARE LONDON and SB.TV catch up with London vocal talent Loick Essien, as he gives us a tour around his neighbourhood of Kensington and explains how it's shaped his music career.

WE ARE LONDON and SB.TV catch up with East London grime MC Maxsta, as he gives us a tour around his neighbourhood of East Ham and explains how it's shaped his music career.

WE ARE LONDON and SB.TV catch up with north London grime MC and producer Scorcher, as he gives us a tour around his neighbourhood of Edmonton Green and explains how it's shaped his music career.

Celebrating the release of our Umbro Vs range, the second of our special 5-a-side tournaments took place just off Shoreditch High Street in London. Taking part in this challenge were teams from XFM, Cassette Playa, Domino Records, Rampage 1Xtra, Interwood Academy, Dazed Magazine, The Hangovers and The Actors.

'Last Wednesday saw the opening of London's 'Moon to Lunar' homage to Nike Running's pioneering attitude to design and technical innovation and transforming 1948 to reflect its status as home to the contemporary running culture it nurtures in the form of Run Dem Crew.'

As part of the adidas "Catch Him If You Can" campaign, Lionel Messi found himself in East London after having just touched down briefly in Hackney Marshes. This looks to be a very cool campaign that adidas has put on with Messi.

Lionel Messi gets mobbed at an adidas event at Hackney Marshes. And how about that entrance! adidas fired up the "chopper" and dropped him straight onto the pitch so that Lionel could arrive in grand style. Note to self, I have got to start arriving at events in helicopters.

adidas Originals looks set to re-release their city series and have opted to "the iconic colorways of “Bern” and “Brussels”, these two London stamped editions have just been released." The black and red color way with the gum soles is a very good look in my opinion and makes for a very good fall/winter sneaker. Available at No.6. More ...