Archive for the 'Nike' Category

June 17th, 2014

Summer of Street Soccer

We've been noticing an uptick in street or pick up soccer recently. Small sided games taking place in locations that you might not first think of when playing soccer comes to mind. This mentality has been highlighted by Nike's "Winner Stays" tournament and we want to spend the summer exploring what's going on in this scene in Los Angeles. There's no ...
June 12th, 2014

Ask Zlatan Anything

"Buckle up, Internet." This should be fun. Potentially, a lot of fun. #AskZlatan Anything
June 5th, 2014

Nike Football To Release Animated Film – Last Game

Last Sunday Cristiano Ronaldo shared a short clip of ‘himself’ trapping a ball on the edge of the area as hundreds of mysterious opponents converged. On Wednesday, Neymar Jr. tweeted a link showing his animated avatar bewildering the same opponents with a whirlwind of step-overs. The same day, Zlatan Ibrahimovic posted a clip of his own ...
May 21st, 2014

Nike Winner Stays – New York Editions

This past weekend saw the finals for Los Angeles, and NYC qualifiers in Brooklyn and Manhattan for the Nike Winner Stays on tournament. We already showed you and talked about the LA finals, but here is a bit about what went down in NYC. Saturday, May 17- Brooklyn Location: Pearl Street Archway (under the Manhattan bridge)  Total attendees: ...
May 20th, 2014

Nike Winner Stays – LA Finals

Just how important is playing soccer anywhere and everywhere possible? To get away from only playing on fields, with 11 players and full size goals. To test yourself in conditions that might not be ideal. Where maybe the ball bounces a bit different. Where the spaces are tighter. Where creativity is amplified. That's what Nike has been exploring ...
May 15th, 2014

Bloomberg Businessweek Weighs In On Nike Soccer v adidas Soccer

Brendan Geeley of Bloomberg Businessweek takes a look at the battle between nike and adidas when it comes to soccer. It's a good read that focuses in on how Nike and adidas both go about their soccer strategy in some similar ways but they each also have their own unique approaches and strategies. From the article: "Since 1970, Adidas has ...
May 13th, 2014

Alex Oxlade-Chamberlain For Nike – Fear Nothing

Yesterday Nike dropped the first in a series of videos which featured Wayne Rooney and the idea of “Attempt the Unthinkable” as part of there #riskeverything campaign. Today we see them release a video starring Alex Oxlade-Chamberlain entitled "Fear Nothing."
May 12th, 2014

Nike Football: Wayne Rooney – Attempt The Unthinkable

"You need a bigger bus than that to stop Wayne Rooney" Today, Nike launched a new film called “Attempt the Unthinkable” starring Wayne Rooney as part of its ‘Risk Everything’ Football campaign for 2014. The animated short is the first in a series of three films featuring different members of the England football team showing that ...