Archive for the 'Nike' Category

July 16th, 2014

The Nike Football App

We live in a digital world. You don't need me to tell you that. We all know that. Soccer is becoming a part of this digital landscape more and more everyday. And when you think of soccer and digital, few things come to mind like Nike. What they have done over the years with their digital campaigns, the online videos they release, the technology in ...
July 3rd, 2014

Nike Football :: David Luiz – Yellow and Green

Ladislau Marinho was a footballer in Belo Horizonte who had a dream of playing for Brasil. Marinho never realized that dream – his son did. On the eve of one of the biggest matches of his career a new film from Nike Football sees David Luiz’s father talk about the passion of the Selecao for every Brasilian in the country.    As a younger ...
June 27th, 2014

USA v Germany at Nike 6th and Mill

One of the things that is standing out to me about this world Cup is the viewing parties that have been popping upa round the country. In Chicago, where US Soccer is based, Grant park has been attracting crowds in the thousands. The Power & Light district in KC looks incredible. Atlanta, DC, Columbus, H-Town, etc. All around the country these huge ...
June 26th, 2014

Opinion Alert :: Is Street Soccer the New Street Basketball?

Playing a sport makes you better. When you hear a professional athlete speak, from any sport, what's the first thing that they say you need to do to become really good at something? (The first two things actually) They say, unequivocally, that first and foremost, you have to love it. And when you think about it, its not only in sports, but in ...
June 24th, 2014

Nike and Neymar Jr Introduce Special Edition Gold Hypervenom

When I was a young player, one of the things that we would often do is customize our boots. Paint out branding, turn them all black, cut the tongues. Whatever the case, we tried many different home made customization options. Sounds like Neymar Jr. did the same, and to celebrate that, the Brazilian striker and Nike are releasing a special edition gold ...
June 17th, 2014

World Cup viewing at 6th & Mill : NIKE #RiskEverything

This spot. Is dope. Beans and I got the chance to drop by Nike's 6th & Mill on Saturday to take in some football and I have to say that I had one hell of a time. This spot is everything that you think it is. The one thing that I will say about Nike, is that when they decide to do something, they don't f--k around. We've been lucky enough to work ...
June 17th, 2014

Summer of Street Soccer

We've been noticing an uptick in street or pick up soccer recently. Small sided games taking place in locations that you might not first think of when playing soccer comes to mind. This mentality has been highlighted by Nike's "Winner Stays" tournament and we want to spend the summer exploring what's going on in this scene in Los Angeles. There's no ...
June 12th, 2014

Ask Zlatan Anything

"Buckle up, Internet." This should be fun. Potentially, a lot of fun. #AskZlatan Anything