~~ Adding another BIG TIME deal to the partnership pile of #MonopolyMoney aka Heineken / SkySports / EuroSport / Audi / ‘Statement On Expansion / Mondelez (Chips Ahoy / Oreos)….. Major brands recognizing the opportunity within the game, while others are being priced out as the league starts on their upward trend financially.
The deal makes the Johnson & Johnson consumer division the exclusive and Official Healthcare Sponsor of MLS and US Soccer, including the US Men’s, Women’s and Youth national teams.
“We are proud to support the great family sport of soccer,” said Mike Marquis, General Manager, Johnson & Johnson Consumer Companies, Inc. “By partnering with the fastest growing sport in America, we are opening up many new opportunities and channels for our family of brands to connect with a large, passionate and diverse group of consumers.”
The partnership is inclusive of some of the world’s most beloved brands, including Band-Aid, Bengay, and Neutrogena, among others. Johnson & Johnson’s consumer brands will be featured in field level signage at matches played in the US and will integrate the official partnerships into their marketing plans, including advertising, retail, grassroots, PR and digital.
The partnership kicks off on Friday night when the Philadelphia Union host FC Dallas at PPL Park.
Johnson & Johnson is the latest major brand to partner with MLS, following on recently announced agreements with Mondel?z, maker of Chips Ahoy, Ritz, Trident, and Oreo; Audi, whose partnership includes sponsorship of the MLS Cup Playoffs; and Heineken, which in January became the official beer of MLS.
We spotted this commercial launches the partnership. Great commercial.