We’ve been really lucky to work with some very talented people. One of these talented folks happens to be a Miami based designer named Diego Guevara. Diego happens to be a very talented designer who is also a fan of the beautiful game. As a fan of the game and a resident of Miami, Diego has become somewhat frustrated with the lack of movement with the proposed MLS Miami franchise. So he took it upon himself to do something about it. And thus Inter Miami was born.
According to Diego:
“Fast forward a few months and we are still in limbo. We have no stadium location (mostly because Beckham is funding this project privately, which means no commissions for local politicians and contractors), we don’t have a team name or even an identity. Needless to say, every other MLS team and city in the US is laughing at us. Now, for a couple of months I’ve been thinking about this issue and the possibility of taking action and doing my part to spread the word and at least get the ball rolling on this subject. Unfortunately, I haven’t been able due to my busy schedule, until now. Last week I had to travel to Chicago for a couple of days, so I realized it was the perfect excuse to disconnect from work, and use a couple of free hours to develop my ideas and build a Miami Team (if you check towards the end, you’ll see real photos of work taking place mid-flight). I challenged myself to develop a complete branding case study in less than a week, and here are the results…”
“And then, there’s Miami… When I heard that Beckham chose Miami to build his team, that he would use private funds and contractors to build a stadium, or that he would be able to attract world class players to the city, I thought ‘done deal!’ Unfortunately, Miami is a very strange city and Becks has faced numerous ridiculous obstacles (mostly based on money, favors and commissions if you ask me). It’s been seven months and his proposals to build a world class stadium and city parks have been denied three or four times – yet a huge ridiculous and phallic building was recently approved. These issues have crippled the team development process and as a result, we don’t have a stadium, team name, or identity. As sad and embarrassing as this is, it also provided a blank canvas and an opportunity to share my vision of what a Miami team should be or look like.
So, here’s my branding project, as well as some insights and explanations. Hope you enjoy it. And if you don’t like it, I challenge you to spend time conceptualizing, designing and developing a similar experiment in order to compare our visions – I’m kidding. But not really.”
Here’s some more from Diego’s project and how he came up with Inter MIami and where some of the inpsiration for it came from.
Diego has done an incredible job with this, and it’s all been done out of a passion for the sport and a desire to see a Miami franchise get moving forward. I highly urge you to check out the project in it’s entirety. It’s a really good read and the end result of what he has put together is really, really good.
Check out the full story at Diego’s blog.
Oh, and there may be some Bumpy Pitch product in the works with Diego’s concept. Stay tuned for that…